'Great art is for everybody' is the main message of this daring but awesome campaign by the online gallery Rise Art.
Body paint artists, Sarah Attwell, was hired to paint famous artworks on (almost) naked models - Van Gogh's Sunflowers, Picasso’s Seated Woman and Edvward Munch's The Scream, among others. These 'walking works of art' have then paraded about the streets of London, posed for photos holding picture frames outside The National Gallery and hung out on the London Tube. Check out the video about how it all came about.
The main aim of the campaign was to engage more people with art. In the words of Rise Art founder Scott Phillips:
"The research shows that many Brits seem to feel a disengagement with art due to the long standing perception of the art world and the more elitist ‘establishment’. This is such a shame as it has never been easier to access, experience and enjoy fantastic art online."